*Don’t Miss It Because of Colon Cancer rolls out targeting Boston commuters and draws attention to the realities of colorectal cancer and the importance of screening.
Awareness messages will also be seen in other communities later this year.
This “asterisks campaign” is meant to motivate people to action and encourage screening for the nation’s No. 2 cancer killer: colon cancer. Now being seen on the Massachusetts Bay Transportation Authority Red, Orange and Blue “T” lines, the roll out was funded with money raised at Get Your Rear in Gear – Boston, and matched by a grant from the PVBLIC Foundation.
Created by OBI Creative out of Omaha (who also did our new logo and website last year), the campaign addresses the sobering truth that colon cancer can interrupt life as usual. A simple asterisk around important events including Your Wedding, a Son’s Graduation, and the birth of the First Grandchild, provides a brief, yet emotionally impactful message that some terms and conditions may apply. Targeted at people of all ages, messaging within the ads warn ‘*Don’t miss it because of colon cancer’ and encourages colon cancer screening, as well of awareness of the signs, symptoms and an individual’s family history.
“We are excited to unveil this new campaign in Boston,” says Anne Carlson, our executive director. “Massachusetts leads the country with colon cancer screening rates at nearly 76%. As we work towards the collective national colorectal cancer screening goal of 80% by the year 2018 we look forward to bringing this message to other markets across the country.”
“I got involved with the Colon Cancer Coalition after my brother-in-law was diagnosed with colon cancer in his 30s,” stated Brian Shelly, local event director for Get Your Rear in Gear – Boston. “I hope this campaign will encourage all people, not just those above the screening age of 50, to know the signs and symptoms of the disease and to talk with their families about health history and the importance of screening.”
The fifth annual Get You Rear in Gear – Boston will be held Saturday, September 19, at DCR Mother’s Rest at Carson Beach in Boston. Registration is open.
To request the campaign come to your community, please contact Erin.
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