The OBI Creative Team (L to R) Jim Hoke, Jeffrey Dennis & Morgan McVay
The *Don’t Miss It campaign in Times Square, New York City in November 2015.
We are beyond excited and honored to share that the creative agency behind our *Don’t Miss It screening campaign has received multipule industry awards for they work they did on behalf of the Colon Cancer Coalition.
On Wednesday, December 9, OBI Creative accepted three awards at the PRSA Nebraska Paper Anvil Awards Banquet. They took home trophies in the following categories:
An Award of Excellence for PSA
An Award of Excellence for Public Service Campaign
An Award of Merit for the *Don’t Miss It video
While riding high on our PRSA win, we received the additional news from OBI Creative that the Don’t Miss It* campaign has also won Gold in the MarCom Awards in the category of Public Service Campaign. The MarCom Awards are an “international competition for marketing and communication professionals,” which provides the campaign message of colon cancer awareness the opportunity to reach a global audience.
*Don’t Miss It debuted in Boston in May 2015 and was most recently featured in Times Square during November 2015, in addition to spreading education and awareness messages in Indianapolis and Watertown, SD.
The Colon Cancer Coalition has plans to use this award-winning campaign to several other cities in 2016. To see the *Don’t Miss It campaign in action visit www.WhyGetScreened.org.
*Don’t Miss It in Watertown, SD (Aug.-Dec. 2015)
If you would like to have a hand in bringing the message of screening to your community, contact Erin Peterson.
