UPDATE, October 29, 2019
On the anniversary of the recovery of the #StolenColon, the reach of this story continues to amaze.
- Online stories mentioning the Stolen Colon is nearly 1,200 and the #StolenColon hashtag shared nearly 10,000 times.
- These stories have the potential to reach over 1.075 BILLION people.
We were invited to present the lessons learned and the reach of this global colorectal cancer screening conversation at the American College of Gastroenterology’s annual meeting today, and was recognized as a Presidential Poster and a Newsworthy Abstract. You can download and view our poster here.
KEY LESSONS LEARNED IN THE PAST YEAR
- Tongue-in-cheek humor can reach individuals who may be unreachable through traditional messaging.
- Social media is an eﬀective way to reach a wide range of people especially when the message is unique and interactive.
- Providers, patients, and survivors are micro-inﬂuencers who help increase visibility and awareness.
- Embrace the chaos. People on Twitter enjoy funny. Humor can go a long way to making the serious message of screening and prevention more palatable for the general public.
UPDATE, October 21, 2019
Some highlights from the #StolenColon saga – one year later.
UPDATE, October 19, 2019
On the anniversary of the theft, the #StolenColon ventured to make a public appearance at the Kansas City Marathon to educate runners about the importance of colorectal cancer screening.
What a wonderful day for a really long run. The #STOLENCOLON was a lot of action today, cheering on all the @kcmarathon runners. Thank you for all the love, Kansas City! And thank you for all of the butt puns ??#runkcm @GYRIG @KUcancercenter @kcpolice pic.twitter.com/qVu3mtirTE
— GYRIG_KC (@GYRIG_KC) October 20, 2019
Officer Moody is keeping a close eye on the original #StolenColon today out on the @KCMarathon course. We don’t care how fast you runners are, you don’t stand a chance of stealing it on the 1 year anniversary of its theft. @GYRIG_KC pic.twitter.com/cDb3R4SYGx
— Colon Cancer Coalition (@GYRIG) October 19, 2019
UPDATE, March 1, March 2, March 4, 2019
Meet “HOPE” and “CAPTAIN COLON” our brand-new non-#stolencolon(s)
UPDATE, February 28, 2019
Tomorrow we officially add to our colon fleet with the unveiling of the replacements for the now non-#stolencolon.
Quest Diagnostics is opening their Lenexa, KS, laboratory (10101 Renner Blvd, Lenexa, KS) on Friday, March 1, from 11 a.m. to 1 p.m. CST, for tours of the new colon and to unveil the name voted on by their employees. It will then be off on its educational journey. A food truck will be on-site and all attendees are encouraged to wear blue.
In New York City, the inflated colon, donated by the employees of Salix Pharmaceuticals, will be set up in Herald Square Park from 7 a.m. to 7 p.m. EST, educating passers-by about the signs and symptoms of the disease and the importance of colonoscopy screenings.Read More about the Unveilings
UPDATE: January 9, 2019
In correspondence submitted to NatureResearch, Dan Dixon from the University of Kansas Cancer Center, Erin Peterson with Coalition, and Anjee Davis from Fight Colorectal Cancer tout the important reach and impact the #StolenColon may have on screening and awareness for colon and rectal cancer.
UPDATE, December 21, 2018:
We picked up the donated replacement colons from Quest Diagnostics and Salix Pharmaceuticals!
After a tour of Landmark Creations‘ facilities we drove away with two brand new giant educational tools.
UPDATE, November 5, 2018:
One week after the recovery of the #StolenColon, the reach of this story is amazing!
- Online stories mentioning the Stolen Colon equal 962.
- These stories have the potential to reach nearly 1 BILLION people.
- The #StolenColon hashtag was shared over 6,500 times on Twitter, reaching over 36 MILLION people.
- Stories appeared on People.com, Forbes.com, NYTimes.com, and BostonGlobe.com, and more!
— Sarah Mervosh (@smervosh) October 30, 2018
UPDATE, October 31, 2018:
Did you see the #StolenColon on The Late Show?
UPDATE, October 29, 2018. 5 P.M.:
THE KANSAS CITY POLICE DEPARTMENT HAS RECOVERED THE STOLEN COLON!
BREAKING: WE HAVE RECOVERED THE STOLEN COLON. Thanks to a tip, officers found the giant, inflatable, pilfered intestine in a vacant house in the 7100 block of Virginia. No one in custody yet. Investigation is continuing. #stolencolon pic.twitter.com/QAILIr3G6d
— Kansas City Police (@kcpolice) October 29, 2018
ORIGINAL POST, October 26, 2019
While we wait for the thief to be brought to justice, we are happy to announce that through generous donations from Quest Diagnostics and the employees at Salix Pharmaceuticals we have stormed past our fundraising goal and are able to secure not just one, but two replacements!
#StolenColon? Not on our watch. We’re proud to announce that Salix employees raised the funds needed to replace @GYRIG‘s inflatable colon. #inflategate https://t.co/vET1fFehJF @People pic.twitter.com/XVcImZQmZV
— Salix Pharma (@SalixPharma) October 25, 2018
We are thrilled to announce that @QuestHW is donating the funds for a #StolenColon replacement to @GYRIG & @GYRIG_KC! Spreading the word about the importance of colorectal cancer screening is essential! #ColorectalCancer
— Health & Wellness (@QuestHW) October 25, 2018
“Colorectal cancer screenings are an essential part of #PopulationHealth. By adding to the funds raised by the community to replace the #StolenColon, @QuestHW is able to help the @GYRIG educate individuals and organizations on the importance of screening for #ColorectalCancer. ”
— Health & Wellness (@QuestHW) October 25, 2018
- The stolen colon was purchased in 2017 by the Colon Cancer Coalition with funds raised through Get Your Rear in Gear – Kansas City.
- The colon is approximately 10×10 and weighs 150lbs.
- Prior to the theft, the colon was stored at the University of Kansas Cancer Center. The staff there uses this educational tool for medical center and other community events.
- The colon was stolen from a driveway in Brookside, MO, overnight Thurs., Oct. 18, after it was loaded to be transported and displayed at a breast cancer 5K on Sat., Oct. 20, in Kansas City, MO.
- The Kansas City Police Officer assigned to the case is Officer William Richter.
- The Colon Cancer Coalition set up a fundraiser to replace this important education tool. Donations received above the cost of the (now two) colon(s) will be used to further screening, education, and awareness for colon and rectal cancer, the nation’s No. 2 cancer killer for men and women.
- Even with the replacements coming we are still hoping for our stolen colon to be returned. We want to hear all the stories it has to tell, then give it a bath, provide any needed repairs, and put it back on the road to raise even more awareness about colon cancer screening and save more lives!
The Silver Lining
- Coverage of the #StolenColon has been tracked around the globe.
- News of the Stolen Colon has reached over 186 million people.
- The colon’s “job” is to raise awareness and to start conversations about colon cancer. To that end, the colon has succeed. There are more people talking about colon cancer today then there were yesterday.
- Oh, and the jokes… the jokes about the #stolencolon on Twitter are pretty good too.
While You’re Here
- Find our more about colorectal cancer signs and symptoms.
- Learn about the rise in colorectal cancer in young adults.
- Discover your screening options.
- Read personal stories of those affected by color and rectal cancer.
Tour the Stolen Colon with University of Kansas Cancer Center
For the media: Download Photos and Video of the Stolen Colon
Watch this space, we will be updating as we have more to share in this continuing colon caper.
Share your favorite inflatable colon memories in the comments below.